Car beauty market outlook - China Automobile Decorative Net

1, automobile industry, the market prospects of the follow-up services

Auto follow-up services market, is the date the consumer from the car until the date of retirement a few years later, during the period spent in the car all the business opportunities arising. Experts estimate that by 2010 China's car ownership will reach 50 million or more, following the United States, Japan and Europe after the world's fourth largest car market. So many cars in need of services, which is kind of a market? Currently more than 60% of private luxury car to car owners have the habit of doing the external beauty conservation; more than 30% of private car owners in low-grade form to the vehicle began to make the concept of beauty conservation; 30% or more of the common high-end cars at regular intervals External beauty maintenance, car beauty in our country form a huge market space for development. According to experts predict. By 2010 China will scale up to 1-1.5 million million extensive automotive service market.

2, marketing tips

Car "up market" economy, the rise of gold were to see the tremendous business opportunities. The investment project covers the automotive repair, maintenance, decoration, beauty, cleaning, inspection, follow-up insurance, security, security, used car trade and other fields. Many entrepreneurs think that a car service, there must be a huge investment. But some industry insiders said that a starting point for automotive financial services industry is not as high as imagined, a car service independent investment companies, such as automotive beauty, car decoration, auto repair and other projects, start-up capital of 10-50 million room can be, small entrepreneurs are also suitable. For little money and no experience in the industry entrants, you can first select a size, a good brand chain to join. For example: Chi Pu-resistant chain's stores will have invested 6.8 million based shop; 10 million economic stores; 18 million standard shops, as long as the well-managed, generally 1 year to recover the investment, the return rate is very high.

3, into the line to remind

According to the survey, China's auto market is the follow-up services, there is a series of problems, some sub-sectors are still in the disorderly competition stage: the auto parts industry many enterprises of various sizes, market development methods are backward, backward management, business model behind, some of Enterprise unfair competition. The current status of automotive beauty conservation industry is operating non-standard, non-standard operations, quality no protection, charging unreasonable. Most high street stores due to congenital lack of scientific management, technical support and regular purchasing channels. The existence and operation of these stores has seriously dampened the enthusiasm of consumers who own automobiles.

Since the state of this emerging industry, the management system is not sound, coupled with a lack of consumer understanding of the industry, so the markets have been up there have been some patchwork car beauty products. The clever camouflage-name products and gorgeous advertising, professional brand name under the banner of imports, with a number of fake and shoddy products to Kengpian users. However, with automotive beauty care market, and people continue to regulate the consumption of awareness, based on shoddy products will have no place, no professional services, automotive beauty shops if not change the status quo will also be eliminated. How foothold in the automotive beauty care industry, to develop and grow, every industry has become a concern.