Noisy scheme of newest Che Zaiyin appears hill scene car electron is exhibited

Car electron market grows in recent years very rapid, especially system of entertainment of Che Zaixin breath, no matter be the chip manufacturer that comes from abroad or Taiwan area, native land IC manufacturer, spent the energy that comparative, rolled out suit to arrive from high end the diversification plan of low end. Brutal competition unavoidable, how to allow to locate truly, roll out the product that gets used to market need to become the key of success or failure.

Held recently 2008 China electron of austral border car is exhibited on, electronic project special was interviewed dedicated the manufacturer hill scene at HOST MP3 chip limited company of integrated circuit technology. Carry MP3 as the car advocate the offer person that dominates chip, hill scene released the AU7485 of newest money in July.

This chip is the 3rd acting product after afterwards AU6850 and AU7842, AU7845 is 10 times more compositive fast MCS51 small controller, offer most mouth of 28 general IO, compositive USB2.0 amain controller, support MSC standard, compositive still SD/MMC blocks controller. AU7845 supports decipher of format of MP3, WMA, support VBR and ID3, accede high-powered 16 DAC. And on generation product photograph is compared, there is very big promotion in interface and performance side: compositive RTC, offer 2 to mix phonic input, offer 4 10 ADC are used at key-press and power source monitoring, reducing cost while, make acoustic quality is mixed bide one's time power comsumption respect had certain promotion. Use design of low clock mode, removed the interference to AM/FM completely. The SPI excuse that adds newly can data of direct decipher DAB flows.

AU7845 is before be opposite two acting products expand and continue, pass the close cooperation with many program trader, the car that joint development gives carried recreational equipment to had gained the favour of the market, install the market to go up to exhibit boxing foot after. Costume market also cannot be ignored before, liu Zong of hill scene general manager also discloses, they had begun and consistent steam, 2 steam and strange luck spread out car manufacturer of home to cooperate, chip passed high low temperature of Yan Ke to check, and already the road tried to comparative for some time.

In equipment of current Che Zaiying sound, the demand that broadcasts to video also is in grow increasingly, be aimed at this one trend, hill scene also made quick response. Liu Zong of hill scene general manager expresses, in planning to the supports the hill view that already also brought into development of video. In addition, the support of the wireless transmission agreement such as blue tooth also makes general trend, hill scene should be to to this with program trader together, roll out the need of broad user on contented market, and in the development in oneself chip, still give priority to in order to hold existing development dominant position, liu vertical general manager expresses, although the car carries the market is bigger, but Host MP3 the time that this one market rises is not very long, because this is aimed at this one market, development goes to have the plan of cost effectiveness more, just be hill scene cut a point.
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